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課程資訊 |
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課程名稱 |
農企業管理學 Agribusiness Management | ||||||||||||||||
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開課學期 |
109-1 | ||||||||||||||||
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授課對象 |
學程 永續資源學程 | ||||||||||||||||
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授課教師 |
雷立芬 | ||||||||||||||||
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課號 |
AGEC7080 | ||||||||||||||||
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課程識別碼 |
627EM4750 | ||||||||||||||||
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班次 |
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學分 |
3.0 | ||||||||||||||||
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全/半年 |
半年 | ||||||||||||||||
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必/選修 |
必修 | ||||||||||||||||
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上課時間 |
星期三2,3,4(9:10~12:10) | ||||||||||||||||
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上課地點 |
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備註 |
限國際學生 總人數上限：15人 | ||||||||||||||||
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1091AGEC7080_Mgmt | ||||||||||||||||
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課程簡介影片 |
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核心能力關聯 |
本課程尚未建立核心能力關連 | ||||||||||||||||
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
I. Fundamental of Management
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課程目標 |
This course is aimed to integrate economic principals and planning tools to develop management skills which can be applied in agricultural sector. Major topics including: fundamental of management, strategic management, marketing strategy(E-commerce) and financial management (capital budgeting). Students are requested to prepare and present a business plan which provides a great opportunity to practice materials learned from classroom. | ||||||||||||||||
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課程要求 |
Ambition, Gratitude, Enthusiasm, Curiosity | ||||||||||||||||
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預期每週課後學習時數 |
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Office Hours |
另約時間 | ||||||||||||||||
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指定閱讀 |
待補 | ||||||||||||||||
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參考書目 |
Beierlein, J. G., K. C. Schneeberger, and D. D. Osburn. Principles of Agribusiness Management, Waveland Press, Inc.
Ebert, R. J. and R. W. Griffin. Business Essentials, 12th edition. Person Education Limited. (E & G) Kotler, P. and K. L. Keller, A Framework for Marketing Management. 5th edition, Pearson Education, Inc. (Kotler & Keller) Robbins, S., M. Coulter, and D. A. Decenzo. Fundamentals of Management. 11th edition. Person Education Limited. (RCD) Ross, S, R. W. Westerfiled, and B. D. Jordan. Fundamentals of Corporate Finance. 8th Edition. (Ross et al.) | ||||||||||||||||
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評量方式 (僅供參考) |
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課程進度 |
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週次 |
日期 |
單元主題 |
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第1週 |
9/16 | Course Preview |
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第2週 |
9/23 | Ethics in Business (E&G, Ch. 2) |
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第3週 |
9/30 | The Fundamental of Management (RCD, Ch. 1) |
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第4週 |
10/07 | The Fundamental of Management (RCD, Ch. 2) |
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第5週 |
10/14 | Strategic Management (RCD, Ch. 6) |
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第6週 |
10/21 | Entrepreneurship, Crafting of Business Plan |
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第7週 |
10/28 | Business Model Generation (Osterwalder and Pigneur) |
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第8週 |
11/04 | Understanding Individual Behavior (RCD, Ch. 10) |
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第9週 |
11/11 | Motivation and Leadership (RCD, Ch. 11-12) |
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第10週 |
11/18 | Supply Chain and Production Management |
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第11週 |
11/25 | Financial Statements (Ross et al. Ch. 3) |
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第12週 |
12/02 | Capital Budgeting (Ross et al. Ch. 5) |
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第13週 |
12/09 | Marketing Strategy (Kotler and Keller, Ch. 1, 5, 7) |
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第14週 |
12/16 | Marketing Strategy (Kotler and Keller, Ch.10, 12) |
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第15週 |
12/23 | Marketing Strategy (Kotler and Keller, Ch. 12-14) |
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第16週 |
12/30 | Controlling Work and Organizational Processes (RCD, Ch. 14) |
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第17週 |
1/06 | Presentation of Business Plans |